Dickens Hard Times Essay Example for Free

Dickens Hard Times Essay â€Å"Now, what I want is, Facts. Teach these boys and girls nothing but Facts. Facts alone are wanted in life.† (Dickens, 1854, p.1) With these beginning sentences of the novel â€Å"Hard Times†, Charles Dickens has made readers doubt whether it is true that facts alone are wanted in life. This question leads to the main theme of the story, fact against fancy, that author has never been written this kind of plot in his other stories before. In fact, Hard Times is considered as the unlike-the-rest of Dickens’ works (Collins, 1992, p. xi) because the plot is not involved the social problems in Victorian Age such as poverty or child labor, but it is an abstract that exalts instinct above reason. (Collins, 1992, p.xiii) Although it is not Dickensian, author still put his cliff-hanger characteristic on his work which makes the story enjoyable and worth reading for all-age-readers. Due to many interesting factors, this novel has been chosen to be the topic of this essay consisting of three parts that are the historical backgrounds, the facts about this novel and my critical reflections. To gain the comprehensive perspective of the story, we need to look back on historical backgrounds of the age that this novel took place which can be seen in three ways that are the economy, the social class and the education. Victorian Age is the period of economic progress that Industrial Revolution played important part in the British society. As a result, there were many factories located in town and it is imaginary described in a story that industrial Coketown is â€Å"where the piston of the steam-engine worked monotonously up and down, like the head of an elephant in a state of melancholy madness.† (Dickens, 1854, p.20). So, it shows that Hard Times is a realistic novel that author voiced a radically dissident attitude on Industrial Revolution in his story. (Lowy 2007 218) According to the growth of economy, there was the distinction found in social classes especially between labor and management (Cliffnote, n.d.) in this story that can be seen at Mr. Bounderby, a wealt hy manufacturer, considers himself as self-made man and later found that he is not, who is in upper class and has predominant power over Blackpool a hard working labor in Mr. Bounderby’s factory. However, the social class distinction is not raised as a serious problem in the story. Also, this economic progress has a great impact on the education system in which the schools are dominated with the Utilitarian spirit. From the plot, it shows that Dickens held a strong vision against the Utilitarianism, a theory that considers self-interest is maximum utility and denies on imagination (Diniejko, n.d.), that he ends the story with the tragic event caused by failure of the Utilitarian education system that teaches students only fact, but he oppositely admired hospitality of the Sleary’s circus that teaches the children with imagination. These are historical backgrounds that influenced the story and make it more understandable. As it is claimed at first that this novel is not like the other Dickens’ stories, it is contained some facts that makes the novel interesting which are its background, cliff-hanger plot and impressive critiques. Unlike Dickens’ usual shilling monthly numbers, Hard Times was a part in his two penny weekly edited magazine (Collin, 1992, p.xi), Household Words, which faced a shrinking circulation and falling profits (Enote editor, n.d.). Therefore, the story was written in form of serialization and finally titled Hard Times For These Times when it was gathered into fuller version. (Collin, 1992, p.xi) Although it is not a notably work, it has a Dickens’ famous cliff-hanger plot. The main theme is the conflict between fact and fancy in which Mr. Gradgrind teaches his students and his children to believe in fact, but the story turns out unexpected that two of his children have to live in misery; Louisa has a loveless marriage with Mr. Bounderby a friend of her father and a bank owner. Tom, Louisa’s brother, becomes a bank robber who almost cannot escape abroad. In order to help his son, Mr. Gradgrind eventually has to ask Sleary’s circus, who he never favour because they teaches children with imagination, for help and he comes to realize that his philosophy he has been teaching all along for his children is a failure. The story also contains many subplot stories such as an impossible love between Louisa and Mr. Harthouse, a secret life of Mr. Bounderby and a social class love. With his sharp and sarcastic writing skill, Hard Times receives impressive critiques from many admirers. The outstanding critique is one from Dr F. R. Leavis in 1948 that saysâ€Å"†¦ of all Dickens’ works the one that has all the strength of his genius, together with a strength no other of them can show—that of a completely serious work of art†¦Ã¢â‚¬  (Collin, 1992, p.xii). These three facts of this novel even make it more astonishing. A good novel not only gives reader an appreciation but also provides some points that need to be analyzed through critical thinking process. So does the Hard Times, it is a valuable novel that I favor and have critical reflections on the Dickens’ satire, the well-rounded characters and the comparison on the different abstract ideas. I was hooked by this novel right from the first three sentences, claimed at the beginning of the essay, because it provokes readers’ brain to think until we find the answer that it is wrong to lean on facts alone in life and that is the first satire in a story. There is the using of repeated word to sarcastically equate the teacher and Mr. Gradgrind with the mechanic engine as shown â€Å"Fact, fact, fact!’ said the gentleman. And ‘Fact, fact, fact!’ repeated Thomas Gradgrind† (Dickens, 1854, p.6). Moreover, all the well-rounded characters are formed in satirist way. For example, there is the difference between Lou isa and Sissy which we see the development of these two characters. The first is Louisa who was born and raised in a wealthy family teaching her only facts are wanted in life, but she ends up living in mournful as it says â€Å"†¦any hoarded scrap of which, is a blessing and happiness to the wisest? Did Louisa see this? Such a thing was never to be.† (Dickens, 1854, p.283). On the other hand, the second is Sissy, was born in circus and taught her with imagination, who ends up living with happiness as it says â€Å"trying hard to know her humbler fellow-creatures, and to beautify their lives of machinery and reality with those imaginative graces and delights† (Dickens, 1854, p.283). Lastly, I am very appreciated with the comparison on the different abstract ideas especially one in this example; the different perspectives of horse that the student in Mr. Gradgrind’s school describes in scientific and arithmetic way as shown: â€Å"Quadruped. Graminivorous. Forty teeth, namely twenty-four grinders, four eye teeth, and twelve incisive†¦Ã¢â‚¬  (Dickens, 1854, p.4), while the Sleary’s circus people describe it as beautiful imaginary way as shown: â€Å"The public house was the Pegasus’s Arms. The Pegasus’s legs might have been more to the purpose†¦Ã¢â‚¬  (Dickens, 1854, p.25). It can be interpreted that students see no abstract from object, they have blunted mind, while circus people, who live in Victorian Era the golden age of circus, have something that students do not have which are morality and hospitality. These are my critical reflections that makes Hard Times become one of my favorite novels. All of these are the historical backgrounds, the facts about this novel and my critical reflections for the Dickens’ Hard Times. It is a story of wrong philosophy that facts which are actually not the only needful thing in life. This novel gives readers the way to approach history of Victorian Age, also , an appreciation. And the most importantly, it persuades readers to live their lives happily with imagination and hospitality to everyone that will come into life. References Collins, Philip (1992). Introduction. Charles Dickens Hard Times(p. xi,xii,xiii). Berwick Street, London: The Millennium Library. Dickens, Charles (1854). Hard Times For These Times. Charles Dickens Hard Times(p. 1,4,6,20,25,283). Berwick Street, London: The Millennium Library. Diniejko, Dr Andrzej.Charles Dickens as Social Commentator and Critic. The Victorian Web: An Overview. Retrieved January 10, 2013, from http://www.victorianweb.org/authors/dickens/diniejko.html Hard Times Critical Essay by Charles Dickens. Study Guides, Lesson Plans, Homework Help, Answers More enotes.com. Retrieved January 10, 2013, from http://www.enotes.com/hard-times-essays/dickens-charles-hard-times-these-times Hard Times: Critical Essays: Dickens Philosophy and Style CliffsNotes . Get Homework Help with CliffsNotes Study Guides . Retrieved January 10, 2013, from http://www.cliffsnotes.com/study_guide/literature/hard-times/critical-essays/dickens- philosophy-style.html Lowy, M. (2007). The Current of Critical Irrealism. A concise companion to realism(p. 218). Malden, MA: Wiley-Blackwell.

Mulveys Theory Of The Male Gaze |Critique

Mulveys Theory Of The Male Gaze |Critique In masochism, as in the infantile stage of the helpless dependence that marks its genesis, pleasure does not involve mastery of the female but submission to her. This pleasure applies to the infant, the masochist, and the film spectator as well. (Studlar 782) How does Studlars work on fetishism and masochism challenge Mulveys theory of the male gaze? Discuss in relation to films from classical era and contemporary cinema. Refer to film screened in this unit and films of your choice, with attention to mise-en-scene and narrative structure. Studlar challenges Mulveys theories on the male scopic pleasure as the bearer of control. Studlar also challenges Mulveys statement of the female as lack and instead suggests a sense of power from this lack; the female as a film complexity, being not necessarily the subject of the male gaze but rather the holder of the gaze. Firsly, I will discuss Mulveys theories and Studlars challenges, and compare and contrast the two. After discussing both theories in relation to one another, I will then call on examples from classic and contemporary cinema to justify my arguments and discuss the trends of Contemporary cinema with regards to psychoanalysis. In article Visual Pleasure and Narrative Cinema, Mulvey argues in mainstream cinema, in relation to patriarchal society, women are being portrayed as an erotic object to be looked at in movies as well as an attraction to male gaze. Her theory explains that women are playing passive part in movies while men hold the strong and active character and play as a prominent subject. Therefore, Mulveys theory on male gaze is determined as a sexual pleasure in which male are able to obtain by looking at portrayal of female. (Laura Mulvey (1975). Visual pleasure and Narrative Cinema, in Gerald Mast, Cohen Baudry (eds). Film Theory: An Introduction. 5th ed, pp 746-757. Objectification of women in classical era and contemporary cinema as erotic and sensual figure is still applied. Mulveys work in this theory has been supported by feminist theory; it can be seen in the following quote from literary critics standpoint: In 1975, when Laura Mulvey published her groundbreaking study of woman in film her position as a signifier for the male other, as a projection of male fantasies, and, finally, as a bearer not maker of meaning she gave new shape and direction to the interdisciplinary field of womens studies, motivating scholars in many subject areas to examine and, most interestingly, re-examine the political, cultural, social and literary achievements of women through the ages (Despotopoulou, 569). (Despotopoulou, Anna. Fannys Gaze and the Construction of Feminine Space in Mansfield Park Modern Language Review 99 (2004): 569-583) Films such as The War of the Worlds (1953), The Thing from Another World (1951) give close to no female role/s who take part in advancing the narrative. But that is not to say that all films painted women as an indispensible element of spectacle (Mulvey 750). For example the 1939 film The Women by Metroà ¢Ã¢â€š ¬Ã‚ Goldwyn Mayer Productions is notable for its allà ¢Ã¢â€š ¬Ã‚ female cast. Although the content of the film could be argued, this is a clear example of women controlling the film narrative. Furthermore, her theory of male gaze can be seen in film Fifth Element. The character Leelo which is played by Milla Jovovich in the movie portrayed her as passive object erotic to be looked at. In mise-en-scene and narrative term, it can be shown that her character was touted as the Supreme Being and regarded as the ultimate weapon to counteract the attack from the evil being harming the world. However, the Supreme Being is also subjected to objectification with repetitive display of her breasts, body and being gazed by the casts (which, in effect, also enables its spectators to look at her in an erotic manner). While she is labeled as the Supreme Being, she certainly looked inferior, weak and vulnerable to Korben Dallas (Bruce Willis). Korben was the one who rescued her after being shot in the air duct. Mulvey argues women are regarded as fetishistic display for male viewers pleasure and the spectators embodies the subject (the active role), while the narrative film stands for the object which is the passive position (Carolina Hein, 2006, p. 4). Her concept of to-be-looked-at-ness, exemplifies that women were simply shown on screen in classic Hollywood in order to provide men with visual pleasure and have an erotic impact. Mulvey argues that the distinctive key protagonist within a classic Hollywood film was male and the audience members where similarly typically expected to be men. In classical era as well as contemporary cinema, women are generally passive characters who looked to males for protection and rescue. Gaylyn Studlars theory of Masochism and Perverse Pleasure refutes Laura Mulveys theory of Male gaze. According to Studlar, the viewing pleasure are transmitted to the spectators is derived from total submission to the female. Her theory believes that by using masochism, women are portrayed as idealized power figure, which are both dangerous and comforting, not such as discarded object (Studlar, 1985) (Gaylyn Studlar (1985) Masochism and the perverse pleasure of the Cinema, in Gerald Mast, Cohen Baudry (eds). Film Theory: An Introduction. 5th ed, pp 773-790). In my point of view, Studlars theory of masochism enables bisexual dualism. It means this theory creates an ability of freeing up gendered subjectivity to spectators in mainstream cinema. It technically enables viewer to see both genders, male and female as powerful object. Moreover, this theory confirms the conventional perception of womens incapacity, means that it can influence and change peoples perspective towards woman as being lack and weak. In classical era, movie like Alien (1979) exemplifies women as powerful character. The female character Ellen Ripley leads strong, independent and professional women character. In Alien, Ripley is the strong female character who makes active judgments and survives what is trying to kill her. The male characters activity is largely passive most die quickly, others wait for her command. It is Ripley who makes the plan to defeat the alien which works, while the powerless male Captain makes bad judgments as his unsure plan fails. (Movie analysis: Women in horror films: Ripley, the alien, and the monstrous feminine by Daniel Stephen, http://www.helium.com/items/132886-women-in-horror-films-ripley-the-alien-and-the-monstrous-feminine). Studlars theory in submissive masculine look term, the masculinity factors which are men supposed to portray is symbolized through women character. Instead of being passive character in the movie, Ripley plays as an active and protagonist character which is the opposite of Mulveys theory of male gaze. Ripley holds the gaze from the beginning of the movie until the end of it. One of the final scenes of the film takes place in an escape pod where singleà ¢Ã¢â€š ¬Ã‚ handed, Ripley manages to overpower the invading alien. Ripley is shown as a character that is able to complete tasks that men were otherwise unable to complete. Likewise, Aliens representation of feminism shows women as alien to themselves (Jeffords 74). Jeffords, Susan. Battle of the Big Mommas: Feminism and Alienation. Journal of American Culture 10.3 (1987): 74. This portrayal of women releases the character of Ripley and eventually feminism. Ripley is shown as a Company Woman, reaffirmed at the end of the film when despite The Companys betrayal of herself and the entire crew, [she] disposes of the alien only to sit down and complete her captains log (Newton 297). Newton, Judith. Feminism and Anxiety in Alien in Symposium on Alien. Science Fiction Studies 7. Ed. Charles Elkins. 1980. 297. Her place in this Company Creates the questioning of her position in a patriarchal society. Another example of Studlars theory in contemporary cinema is Disney movie called Mulan.

Supernatural in Shakespeares Macbeth - The Witches and Lady Macbeth :: Free Essay Writer

Influence of the Witches and Lady Macbeth The last person you would expect to encourage you to commit a crime would be your wife. Macbeth is motivated by his wife and by three Witches and gradually becomes more ruthless, evil, and murderous as the play progresses. Lady Macbeth is first introduced in Act1 Scene 5: reading a letter receives from Macbeth describing the encounter with the Witches, and the prophecies which they given him. Lady Macbeth is very ambitious; believes that Macbeth is too kind and loyal to take the steps needed to become king. "Yet do I fear thy nature; it is too full o’ the milk of human kindness to catch the nearest way." Lady Macbeth uses the weaknesses of Macbeth to convince him to kill King Duncan: she challenges his manhood "When you durst do it, then you were a man." "Thou esteem’st the ornament of life and live a coward in thine own esteem." She tries to make him feel guilt: Macbeth promised to kill Duncan he changes his mind. "What beast was’t, then that made break this enterprise to me" In Macbeth the Witches are shown as being evil, conniving, and cruel. "Here I have a pilot’s thumb, wreck’d, as homeward he did come." The Witches play a major role in convincing Macbeth to kill Duncan. They give Macbeth and Bonquo three prophecies: "all hail Macbeth hail to thee, thane of Cawdor" "all hail, Macbeth that shalt be king hereafter" "thou shalt get kings, though be none." Bonquo doesn’t take these prophecies seriously, but Macbeth shows some ambition for power. "If chance will have me king, why, chance will crown me." Macbeth becomes more dependent to the Witches. In Act 4 scene 1 Macbeth returns to the weird sisters, demanding what the future would bring. The Witches gave him three prophecies: "Macbeth! Macbeth! Macbeth! Beware Macduff, beware the thane of Fife." "none of woman born shall harm Macbeth" "Macbeth shall never vanquish’d be until Great Birnam wood to high Dunsinane hill." As the play goes on Macbeth turns for the worse. He becomes more ruthless, evil, and murderous. After killing Duncan, Macbeth feels remorse and guilt. "To know my deed, ‘twere best not know myself. Wake Duncan with thy knocking! I would thou could’st." Not being able to return to Duncans room and place the knives is a show of weakness and remorse.

David’s Oath of the Horatii :: Art Analysis History

David’s Oath of the Horatii Painted in Rome in the style of Neo-Classicism, Jacques Louis David’s Oath of the Horatii is one of the better-known examples of art produced by this artist of eclectic styles. This painting was hailed as the manifesto of a new school based on the fervent study of the antique and a return to classical techniques in the late 18th century. In this painting, completed in 1785 as an oil on canvas, David (DA-VEED) successfully coalesces the nascent and confused ideology of the Neo-Classical movement in a dramatic portrayal of the Horatii brothers swearing their allegiance to the state as their father stands with swords held high for them to grasp. An analysis of the painting’s historical background, and an evaluation of the lines, colors, and subject matter, will illustrate why Oath of the Horatii represents the defining characteristics of the Neo-Classical period. David enrolled in the Acadà ©mie Royal in 1766, when he was eighteen. In 1769 he competed for the first time in the Prix de Rome, and lost. It was not until his fifth attempt in 1774 that he finally won with his Antiochus and Stratonice. The Academy maintained a branch in Rome and winners of the Prix were sent there on a fellowship to continue their studies. David returned to France in 1779 as a well-skilled—if not yet well-known—artist and was able to display some work in the Salon. Over the next five years he gained notice as a supreme draftsman in studio nudes and as a man able to project classicism similar to Poussin. His work also appealed to the didactic philosophers of the Age of Reason. (Harber, 2) In 1784 David received a commission from the Comte d’Angiviller (the head supervisor of all build and construction under the King of France, Louis XVI) for a painting based on a Corneillian subject. Corneille’s play, Horace, was being performed in Paris at this time. Oath of the Horatii was started in Paris, but David felt he needed to be immersed in the ambiance and culture of Rome to complete it. The painting created a sensation when first exhibited in Rome of 1885, and was seen as an allegorical cry for a Revolution in France. Indeed, it was only four more years until the French Revolution was underway. The painting is now kept in the Louvre, Paris.

The People and Landscape of the Welsh Hillcountry :: R.S. Thomas Poems Poetry Essays

The People and Landscape of the Welsh Hillcountry R.S. Thomas writes about the people and landscape of the Welsh â€Å"hillcountry.† By referring closely to at least two of his poems, show how he makes the Welsh countryside and its inhabitants vivid to the reader. RS Thomas was born in Cardiff in 1913. He was a Parish Priest in Wales for more than 20 years. During this time he taught himself the Welsh language in order to understand the remote hill farmers that are under his care. He writes almost exclusively about the people and landscape of the Welsh hill country. The poems that he writes are lacking in mental emotion but they never lack tender or compassion for the massively hardworking farmers he knows so well. The landscape that Thomas describes so well reflects the grimness of the men’s lives. The people’s lives are never sweetened nor romanticized and the poet has no illusions on its harshness. Yet he has a deep understanding for the hill country and its workers. This shows that R.S Thomas can relate to the Welsh hill country very well. The first poem that I am writing about is called â€Å"The Hill Farmer Speaks†. This poem talks about the life of a farmer who has been greatly affected by his work. The first verse of this poem talks about a man who has no love and no friends. This we learn is because of the land as it says, â€Å"I am the farmer stripped of love and thought and grace by the lands hardness.† This shows the hard work that the man has done over the years has taken from him his love, thought and grace it is also a metaphor making this vivid for the reader. But he wants us to know that he is still a human by saying, â€Å"Listen, listen, I am a man like you.† Alliteration is used here (listen, listen), to cause the affect that the man really is talking to you. The same affect is caused when he says, â€Å"But what I am saying.† It shows you that the mans surroundings are very empty and hostile by it saying, â€Å"Desolate areas rough with dew.† This is also a metaphor showing its vividness to the reader. The second verse of this poem tells us of the wind going over the hill pastures, hill pastures being a feature of any hill farm. After this he says, â€Å"Year after year,† making this process seem constant. In the next three lines there seems to be a link between the ewes and the farmer, where it says, â€Å"The ewes starve, milkless, for want of the new

Marketing Mix Essay

â€Å"Marketing Mix† is a set of strategy marketing tools that a firm mingles and pursues its marketing objective in the target market. (Kotler and Armstrong, 2006, p.51) The main purpose of marketing is satisfies the needs of consumers. This concept was introduced by Harvard University Professor Neil Borden first adopted in 1964. (Neil Borden, 1964) It is the basis for the development of corporate marketing strategy in order to guarantee and satisfaction consumer needs and wants. In addition, it is also a trick for corporate against a strong competitor to rational allocation of corporate marketing budget costs and avoids the market failure. In the early 1950s, Professor McCarthy inference if a firm wants to develop marketing activities should be controlled factors grouped into four categories which are product, price, place and promotion. (McCarthy, 1960) The emergence of the marketing mix means that the concept of market operators to complete the transformation of old and new regulations read, the development of new ideas – marketing concept. The marketing concept is the core of the target customers’ needs as the centre, the implementation of the marketing mix focusing on the overall market to obtain profits and achieve corporate marketing objectives. For example, the marketers will use the tools to adapt the consumer differ from that of a traditional and new technology product which is telegraph and Apple. The telegraph is a kind of communication services in the early 19th century invention, is the earliest use of electricity to communicate. The telegraph has greatly accelerated the flow of messages, is one of the important inventions of the industrial society. Early telegraph communications in the land, and later used the submarine cable to carry out long-distance service. To the early 20th century, began to use the radio sent telegram to the telegraph business basically have been able to reach most of the region on Earth. Telegraph is mainly used as a pass text messages. (Robert, 2012) Apple’s was established in 1976 by Steve Jobs and Steve Wozniak, the core business is electronic technology products. The most famous product is the MacBook, iPod music player, iTunes Store, iPhone and the iPad Tablet PC. It is known for innovation in high-tech enterprise. When they introduced  iphone4 and iPad, it is shook the entire world, because it delivers the latest advanced and progressive in the smart phone to the people. Coupled with the advances of the Internet, people can communicate with each other in the quickest and shortest possible time. (Shane, 2010, p.2) When the telegraph was invented was shook the world; Apple technology developed was also shook the world. However, two products were invented at different times, so the marketing mix will be also different. Marketing Mix Tools Product Product is anything that can be offered to the market/consumer in order to satisfy their needs and wants. The types of product divide into tangible (physical goods) and intangible (services). (Philip Kotler et al, 2005, p.34) The telegraph was provided service to send the message from place to place and the Apple Company was provided physical goods to consumer e.g. IPhone and MacBook. According the MarketingTeacher theory, the core level of the two products is same. The reasons that both products shocked the world are the great inventions and consumers really want to buy for communications. 19th century, the augmented product are limited because the technology is not so developed, the telegraph service will be hampered, such as, Malaysia sent a telegram to the British have to spend more on time. Moreover, this service is difficult to guarantee that service failure in the middle or cannot reach. (Marketingteacher, 2012) However, at that time, the telegraph is the most advanced ways of communication. The telegraph introduced was successful to meet the consumers’ expectations. The Telegraph can do is keep the research becomes more convenient such as e-mail developed. With the advancement of the Internet, using IPhone to send information may only need a few of seconds or minutes. Advanced technology has been sufficient to attract and influence customers to buy e.g. Internet-ready communications device complete with email, web browsing, maps, application and more Apple has been able to become the largest electronics company because the brand-strategy decision. According Kotler and Keller theory, a company has 4 choices when it comes to brand strategy. Apple’s continuous  with line extension in recent years, such as the IPhone 3 development to the iPhone 4s. In addition, they also focus on brand extension e.g. IPod music player, MacBook, and IPad. (Kotler and Keller, 2011, p.260-261) Constant innovation will affect consumers become more eager to get better items. Apple’s was stimulated the certain product by implementing new design, operability, and user-friendly features. (Shane, 2010, p.13-19) Price Price is the amount of money paid by consumers in order to obtain goods and services. It is the most flexible marketing mix tools compared to the other three P because it can be changed according to certain situations. (Kotler and Armstrong, 2006, p.290) For example, price can change to low when serve a familiar customer. The era of the telegraph, telegraph monopoly by one company and demand more than supply. The absence of competitors, the level of prices is actually not greater impact on consumer decision-making. (Anonymous, 2010) In fact, the telegraph has reached maturity which mean successfully to maximize profit and maintain the market share, but in the end cannot be avoided the market penetration by new technology such as telephone and fax. Nowadays, the harvest strategies for the telegraph were still processing, but it become the history and use less service. â€Å"Apple also plans to continue lowering product prices, despite the fact that doing so would affect the company’s gross margins unfavourably.† (Shane, 2010, p.19) This obviously shows Apple considering the current trend. There are a lot of competitors, the price must be reduced, and consumers will give priority to their own economic situation and needs. For example, the MacBook is very expensive, but other brands have the same technology, but the price is low, then the Apple will lose in price. In fact, there are many factors to help Apple successful, such as, iPhone does not have the driving force without internet, or, people do not have high purchasing power in less advanced country, Place Place refers to urban and suburban whereby goods and services are made available to customer. (Philip Kotler et al, 2005, p.34) Location is also very important tactic, if the telegraph company established beside garbage,  this is impossible there are business opportunities. Apple’s successful because it expands the market size of the company’s product to every urban in the world’s. They have a priority to brand honor, low price, and then choose a high population place, coupled with a reasonable promotion, the consumer is difficult to reject the attractive of the good opportunity to satisfy the needs and wants. For example, consumers can buy the iPhone in every city. Even if Apple was provide a good product, but there are other factors to affect the sales volume such as PEST. For example, in Malaysia, the government set the minimum salary is not high; economic downturn; the extremists are not satisfied with phone radiation; or higher scientific and technological discovery. The contrary, the telegraph machine may be a country only a few units, if consumer want to send a message, he must go very far in order to be sent information. However, they share the invention to the world, thus affecting the entire market. Countries can use the telegraph to the purchase of advanced equipment from foreign countries, is very fast compared to letters. Communications make it easier for the world to develop their own countries, such as London and New York. At the same time, the inventions of telegraph available share to other inventors in order to research and development other invention, such as telephone and Internet. Promotion Promotion is a planned effort of an organization to communicate the company offerings to customer as well as trade members, it is also known as marketing communications. (Philip Kotler et al, 2005, p.34) As competition, Apple’s combinations of more promotional tools (promotion mix) (Kotler and Armstrong, 2006, p.290) used to provide information and services to consumers, such as advertising the new type of iPhone 4s, or, remind the iPad product still available on market. And, sales promotion which is the package promotion provided by the middle man. For example, Maxis communicate company launched buy in low price with two 2 year contract for using Maxis service line. (Maxis 2012) In opposite, the telegraph was invented, may be placed on billboards to inform the existence of the telegraph service. Or, they may in publish in the newspaper to post the benefits of the telegraph.  Today it is impossible to see the telegraph promotional, because the telegraph has reached decline stage in product life-cycle. The promotion is a very important tool to reach consumers, providers must be given attractive and priorities guideline to consumers, in order to achieve market comparative advantages Conclusion Conclusion, if the company has long existed in the market, consideration must be given to 4p will not stop the service to the consumers. Second, companies must avoid all factors that influence consumer decisions making and continuous research and development in order to avoid be eliminated by new technology. ————————————————- Question 2 (Part 2) a)  My name is â€Å"Apple† is a red with white strips of fruit plants. Apple flesh has a wealth of minerals and vitamins, the most commonly people used fruit. My flesh contains vitamin C and B, carotene, riboflavin, pyridoxine, dietary fibre and vitamin B complex, and so on Nutrition. Vitamin C is a powerful natural antioxidant which helps the body to develop and increase the resistance, and cleared from the body of the harmful free radicals. Dietary fibre can helps prevent absorption of dietary LDL cholesterol in the gut. The dietary fibres also help protect the mucous membrane of the colon from exposure to toxic substances by binding to cancer causing chemicals in the colon. (Nutrition-and-you, 2012) In addition, my skin is yellow, green and red, yellow and red where the flesh is sweet, while the blue is sweet with a tart. Planting apple will not be very difficult, farmer only need the seeds of apple and buried in the soil to take care of, in the end can grow a new generation of â€Å"me†. People’s market, consumer can buy me with 0.2 pounds per unit. However, not every country of the soil can be cultivated apple, in some countries, the weather was too hot, or too cold, there are not suitable to  grow a sweet and delicious apple e.g. Arabia and Egypt. (Rutuja Jathar, 2011) My apple peel is rich in antioxidant function, so it gives me more durable. Businesses are regarded me long-distance transported to other countries, and keep fresh selling out. My fleshes bring a lot of benefit; therefore, businesses have to use my benefits to earn profit in the market. Some marketers edit my appearance as a billboard to let people know the benefits; some lecturer launch courses to teach people why eat apple; some even speak â€Å"An apple a day keeps the doctor away.†, let people every days put me into their mouth. But I am very happy, because it can provide nutrition to the people, and also to give business opportunities to the businesses. b) The 21st century, as the people’s lifestyle changes, healthy is the future trends. Marketers were took my benefits packed into the marketing mix to make a profit e.g. health care products. In fact, the benefits also allow employers to solve some problems, that is, reduce the employee’s work attitude. Some unemployed tradesmen are quite willing to interview, but less than enthusiastic about taking a job. In fact, every company’s marketing strategy will directly affect the employees’ attitude, such as the company’s tactics cannot growth the profit, so will make employee lose fighting spirit. My marketing mix, it is undeniable that can help many employees. First, according to the Matt Michel theory, the visibility and benefits of the product is to improve the company’s sales. Sales will be able to enhance the employee’s salary, which is the best reason to convince the employees. If the company is not profitable, the employee is no longer rescued by the employer. The employee will be particularly concerned about the ability to obtain better benefits, such as salary increase, allowances, and so on. Secondly, although the price is just one ringgit an apple, but this price is a very big influence to the market. Some people believe that the price of one ringgit is difficult to obtain more profit, but the global populations are more than 6.9 billion, if one person to eat an apple a day, if an apple earns 0.01 pounds, the employer successful to earn 69million. If the employer with a high brand image, employee can be proud to work in the  company. Thirdly, apple can sell all over the world can affect the employment rate. Some places cannot grow apples, but the employer can transfer the apple to the country with the advance of technology e.g. keep fresh and air transportation. The finally is promotion. â€Å"An apple a day keeps the doctor away’, I believe everyone knows the proverb. There is no doubt that it was enough to affect the consumers of existing and next generation, and only need the proverb advertising to remind the consumers to buy it. Apple’s low has been reached maturity, unless it was confirmed that the Apple bringing harmful, otherwise the employee will agree that the business opportunity of apple will not be end. (Matt Michel, 2010) c)  Admittedly, I have many benefits but also have a negative side. Apple skin can protect the pulp of fresh, but if it loses the apple skin, the pulp will become no nutrition and broken just in ten minutes, so consumers must be finish it in short time. Of course, the solution is placed the flesh in the water contains antioxidant, so apple can maintain and extend the nutrition of the flesh, but this is only a temporary solution, it is best to immediately eat. Apple is a natural plant items, Apple can improve people’s health, which is the largest business opportunities. Consumer only can use the existing technology to maintain the nutrition of apple such as plastic fresh wrap. Reference Part 1 reference Philip Kotler, Gary Armstrong, 2006. Principles of Marketing 14th edition, p.51-290, Pearson Education Limited, Prentice Hall, USA. Borden, Neil H. (1964), â€Å"The Concept of the Marketing Mix,† Journal of Advertising Research, 4 (2), 2-7. Robert McNamara, unknown year (2012 copyright). The Invention of the Telegraph Changed Communication Forever: A Communication Revolution Wired the World In the 19th Century, online, n.d, available from World Wide Web: http://history1800s.about.com/od/inventioninnovation/a/telegraph01.htm [accessed date 03th May 2012] Shane R. Mittan, 2010. APPLE: A Case Study Analysis, 28th Jan, Western Michigan University, West Michigan Ave, Kalamazoo, Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong, 2005. Principles of Marketing, 4th European Edition, p.34-36, Pearson Education Limited, Mateu-Cromo Artes Graficas, Spain. Anonymous, 2010, History of the U.S Telegraph Industry, online, 01th Feb, available from World Wide Web: http://eh.net/encyclopedia/article/nonnenmacher.industry.telegraphic.us [accessed date on 03th May 2012] Marketingteacher, 2012, Three Levels of a Product, online, n.d, available from World Wide Web: http://marketingteacher.com/lesson-store/lesson-three-levels-of-a-product.html# [Accessed date on 04th May 2012] Philip Kotler and Kevin Lane Keller, 2011. Marketing Management, 14th Edition, Pearson Education Limited, 18th Feb, p.260-261, Prentice Hall, USA. Maxis, 2012. iPhone 4S: iVALUE PLANS, online, n.d, available from World Wide Web: http://www.maxis.com.my/personal/iphone/rates.asp [accessed date on 04th May 2012] IOANNIS KOMNINOS, 2002, Product Life Cycle Management, online, n.d, source from URENIO, available from World Wide Web: http://www.urenio.org/tools/en/Product_Life_Cycle_Management.pdf [accessed date on 04th May 2012] Part 2 References Rutuja Jathar, 2011. Apple Trees Planting: Location, online, 20th September, available from World Wide Web: http://www.buzzle.com/articles/apple-trees-planting.html [accessed date on 07th May 2012] nutrition-and-you, 2012. Apple fruit nutrition facts, online, n.d, available from World Wide Web: http://www.nutrition-and-you.com/apple-fruit.html [accessed date on 07th May 2012] Matt Michel, 2010. tilize a marketing mix to recruit employees, online, 1st Nov, available from World Wide Web: http://contractormag.com/columns/michel/utilize-marketing-mix-1110 [accessed date on 07th May 2012]

Visiting Museums

It’s not a secret that Internet is a great effective source of different information, and if one does not have time or physical opportunity to visit a museum or gallery and enjoy its collections, now it is possible to do this using Internet. A great deal of the world’s museums and art galleries have own Internet sites and present their collections online for everyone to see. Also, such sites usually have a lot of educational information about the artists and their main artworks, different artistic styles and so on. In my opinion, the site of the Metropolitan Museum of Art is the most attractive and interesting from the four sties I was looking through. From its first page designed in warm grey and purple tones, the viewer can see and feel the atmosphere of a museum. The site contains a huge database collection, as well as rich educational resources. Tate Online is another very interesting site. This Internet resource is very easy to navigate and anyone can find a necessary item of its collection without a problem. I would, certainly, go to both of these museums after visiting their web-sites. Two other sites are poorer in their design and have obvious lack of artistic approach to the presentation of the materials. I liked the site of the Museum of Modern Art, because it is well-illustrated and has a clear and plane organization. However, it is a bit overloaded with different information and its visitors can get confused. Finally, I have to say that the site of the museum El Museo Del Barrio is too very simple and colorless, so one may think that it is the site of a library or a governmental institution. To my mind, if the employees of this museum want to attract public attention, they should make a better site. Looking through the Internet databases of the Metropolitan Museum, I was especially impressed by the work of Robert Swain Gifford Near the Coast. This painting mesmerizes with its realistic presentation of a coastline in stormy weather. Gray and very low clouds swinging over the shoreline substantially narrow the perspective of the painting and make the observer feel a little distressed, melancholic and, maybe, even feel cold. On the Internet pages of Tate Museum I found the work of Sir David Wilkie The Blind Fiddler. The author focuses on the emotions of the people who are listening to the playing of the fiddler. It seems like only little children are really impressed and response to the music. However, the adults at the painting are deepened in their own problems or thoughts. This work is a beautiful example of classic art presenting social motifs. Finally, the online collection of the Museum of Modern Art contains a lot of interesting works of modern styles, but I paid attention on a drawing of a French artist Charles Camoin Seated Woman. This drawing was made simply with ink and brush on a paper, but it really impressed me with the exact forms and perfect lines of the woman’s silhouette. Despite the simplicity of this work, it is quite deep and very realistic. Certainly, watching artworks in virtual galleries and in real life are two absolutely different experiences. When observing the artworks in museum, broad daylight gives us the opportunity to enjoy their true deep colors and facture. In museum it is possible to see better the forms and details of cubic content of three-dimensional artworks. Also, one can observe the paintings in close approach and enjoy every line or brush-touch. Besides, sometimes the entourage of the museum advantages the artworks and makes them look more beautiful. I used to be an appreciator of classic style in arts, but after visiting the web-sites of these museums I got interested and impressed with some modern artworks, especially drawings and paintings of modern artists in Tate Museum. That is why I will certainly look for modern art exhibitions and visit them with my friends or family. Works Cited: El Museo. El Museo Del Barrio. 5 Apr. 2008